Spanning 3,100 square metres, with a workshop, cocktail bar and barbershop overseen by Row favourite Brent Pankhurst, the new store shares a courtyard with iconic members’ club Buck’s.

What’s more, each and every feature in the space, from the fantastically heavy changing room curtains to the leather-bound furniture contained within the sumptuous club room on the top floor has been hand-selected by the boys.

Bringing together all elements of the Thom Sweeney brand, from ready-to-wear to made-to-measure and bespoke, “The townhouse marks the start of an exciting chapter for Thom Sweeney,” says Whiddett. “We’re excited to bring fresh energy to neighbouring Savile Row. We’re also looking forward to presenting a modern tailor’s shop, with space to unwind, meet our team and browse. This new store is as much a home from home for our customers as it is a hub for bespoke tailoring.”

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